Sixth, all S.E.O services should offer a guarantee or refund policy. If for some reason your site does not rank well in search engine results, you can get your money back. The principal idea in Search Marketing is to drive a great deal of traffic to your website. For those who have a whole lot of traffic to your site, you can reach thousands of new clients. On top of having a good looking website, other factors to consider when Search Engine Optimising include the number of links a site has, and the amount of content it has.

If a site has many links, it will be easy for visitors to find it quickly and will also have a much larger number of pages than other sites with low traffic. A well-organized site with a large amount of content will help this as well. However, it's time for SEO to go the way of spam in Google. If the present trend continues, Google will ban them and go back to HTML or perhaps a mixture of both HTML and SEO. Google is serious about Search Marketing; in factthey give out«Bad Boy Points» if you get your site banned from their index by deleting it.

The principal idea behind Pay Per Click is getting the listing on the first page of the search engines. There are certain guidelines that you have to follow in order to get the Pay Per Click. If you hire an SEO consultant, they will use keyword research and they will analyse the web pages which are extremely popular and they'll provide you a great deal of suggestions about which keyword you should use.

So SEO is the art of search engine optimisation. The goal is to have your website appear higher in search results. Search engine optimization is important to all websites.